E-E-A-T - Why It's Not Just a SEO's Problem
summary
Argues that E‑E‑A‑T is a company‑wide, measurable reputation program not just an SEO checklist: concrete wins include digital PR earned editorial links and brand mentions, a six‑month program where a pavement engineer writes a guest journal that appears in print and drives social shares and backlinks, and UX fixes that stop the leak described by the 88% of users who won’t return after a poor experience. Cites current AI noise (about 50% now, 90% predicted), 68,000 UK fraud cases costing £56 million, and offers a free EAT audit checklist while noting no single EAT metric exists.
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chapters (14)
- 0:00E-E-A-T introduction
- 3:58E-E-A-T basics
- 7:07Experience as new E
- 10:15Why E-E-A-T matters
- 14:54Cross-channel E-E-A-T collaboration
- 16:20Digital PR and trust
- 18:46Content marketing for E-E-A-T
- 20:33UX as trust factor
- 23:00Social media and PPC
- 25:52Cross-team workflows
- 27:36E-E-A-T strategy case study
- 31:10Measuring E-E-A-T success
- 33:37E-E-A-T as brand strategy
- 35:23Q&A
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