Center of Excellence: The Key to Achieving Organizational Cohesion
summary
Describes a concrete CoE blueprint: a shared inbox for requests, an online community and monthly global calls, short demos and training paths, plus lightweight governance. Uses Sprinkler for dashboards and a two‑click mobile alert demo. Measures adoption with a bespoke “corporate social media utilization” score (organization around 0.5; one market moves 0 to 0.4), sees big jumps in data requests and Sprinkler logins, and wins a full‑time hire after demonstrated impact.
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chapters (13)
- 0:00Center of Excellence intro
- 3:17What is a Center of Excellence
- 10:50Three steps to establish CoE
- 15:45Engaging teams and adoption
- 20:06Measuring CoE success
- 23:01Pitching CoE to leadership
- 26:35Q&A: Local vs global challenges
- 29:05Q&A: Client adoption
- 30:28Q&A: Implementation effort
- 32:15Q&A: Agency/client applicability
- 33:44Q&A: Timeframe for effects
- 34:51Q&A: Responsibility and ownership
- 36:36Q&A: Maturity and evolution
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