Navigating the Waters: Balancing Open Source Activities in Corporate Environments
Talkat KubeCon + CloudNativeCon Europe 2025 · on Wednesday, 2025-04-02· at 14:30· Level 1 | Hall Entrance N10 | Room G·
summary
Creates a team charter after 15–30 fifteen-minute interviews, maps three strategic objectives to OKRs, and tracks key results in a spreadsheet with red/yellow/green status and percent complete. Defines an explicit user journey (awareness → consideration → decision → retention) and uses website, events, targeted emails, case studies and advocate programs to move people through it. Cites outcomes: 90% customer resolution after restructuring, web engagement up threefold, database names and product trials doubled.
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chapters (11)
- 0:00Introduction
- 1:27Audience mix and roles
- 2:10Open source and corporate goals
- 3:56Revenue in open source
- 4:59Team charter via interviews
- 7:50Strategic objectives in charter
- 8:33OKRs for progress
- 10:19User journey mapping
- 14:52Personas and needs
- 17:40Open source strategies examples
- 24:01Summary
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