Bringing an Open Music Protocol into The Real World: Onboarding Millions
summary
Audius runs millions of artists and fans and handles hundreds of millions of API requests while growing a decentralized music protocol; onboarding focuses on familiar UX not crypto ritual, using emails as decentralized identity, hiding chain choices and showing balances in fiat while settling rails in crypto — for example a Ko Ko remix sold $49.99 items and generated $30,000 in two weeks with backend settlement in USDC; pick pragmatic tech that lets users ignore blockchain details.
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