Jacqui Reed at DDD Europe 2025
summary
Argument: color in diagrams must carry explicit meaning otherwise it adds noise not value. Demonstrates a slide with six meaningless colors and claims the right fix is either give each hue a mapped concept or remove color altogether. Gives a clear rule: every color must map to a concept, otherwise use black and white is fine. Shows designers reduce confusion by replacing decorative palettes with labeled shapes or a simple legend so viewers stop guessing.
AI-written summary · about
related talks
07mWhy Design?
46mMastering visual communication for software design
37m(Don't) Say It with Colors
14m⚡Lightning Talk: Color Theory for Brands - A Tale of Red and Green
26mBeautiful and Balanced: Using Color Theory in Data Visualization
41mColor - The Shadow Ruler of UX
49mInclusive Color: from Photons and Physiology to Psychology and Philosophy
01h 16mUnderstanding & using color for storytelling in data visualization