Prem Chandrasekaran at DDD Europe 2025
summary
A corporate memo mandates an enterprise party model that claims to unify identities but defines a single party object with 275 attributes, including date of birth for individuals and a W number for organizations. The effort aims to produce a customer 360 but stalls: the canonical object balloons with irrelevant fields, integration surfaces proliferate, and the promised unified view remains undone. No tooling detail is given, only the failed outcome and its scope.
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