Alberto Brandolini at DDD Europe 2025
summary
Core claim: stop expecting certainty and avoid waiting for precise requirements or a fixed roadmap because by the time they exist it's already too late. Advocates replacing rigid plans with continuous exploration and small, cheap experiments that reveal what actually matters when entering new markets — for example running a handful of market probes when acquiring a country rather than a full rollout plan. Emphasizes adaptable roadmaps, rapid feedback loops, and readiness for change.
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