Color - The Shadow Ruler of UX
summary
Color changes behavior and metrics: tests show a clear visual-theme preference on Dribbble and crypto UI mocks, a CTA color swap drops task time from 10s vs 3s task time and raises clarity to 85% reported clearer, and colorblindness affects 1 in 12 men, 1 in 160 women while 1.3 billion visually impaired need contrast and redundant cues. Practical rules: use textures or secondary markers (Trello, Spotify examples), build palettes as HSL scales, check contrast with Figma/Sketch plugins and test in context and varied lighting.
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chapters (11)
- 0:00Introduction and color perception
- 5:15How we perceive colors biologically
- 12:56Unconscious and learned color reactions
- 15:52Personal experiences and cultural influences
- 20:50Context and color context effects
- 24:05Color impact on emotions and behavior
- 25:29Research on color choices in UX
- 28:23Color hierarchy and user confusion
- 31:35Working with color systems and HSL
- 38:24Building a simple color palette
- 39:28Q&A and closing remarks
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