Show, Don’t Tell How Data Is Changing Hollywood
summary
Panel shows concrete shifts: teams pair IBM Watson psychographic scoring with influencer inventories, yielding 1–100 personality indices; one firm says it represents ~60% of the Fortune 500 and has driven ~$2B in sales. Studios report dubbing and subtitling into 125 countries and even crowdsourcing to stop piracy. Product experiments include A/B thumbnail testing and a new virtual product-placement pipeline that scans legacy posts; distribution ML systems typically learn audience signals in about 10 days.
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chapters (8)
- 0:00Start
- 5:52Alex Freund
- 10:09Chris Dieter
- 22:30Identifying Areas of Opportunity Based on Audience Data
- 40:09Underserved Audiences
- 58:14Lego Group
- 1:12:53Operational Efficiency
- 1:19:29Traditional Pipeline of Content
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