Pandemic Generosity: What Donation and Health Data Can Teach Us
summary
Combining public COVID datasets (Johns Hopkins, state dashboards) with 1.7 million+ donor records the presenters model pandemic scenarios and test real giving behavior: a May 5 Giving Tuesday Now event produces a clear one-day surge, online donations and new donors rise (overall donor count +7.6%), ACH giving jumps ~88%, and large one-off gifts play outsized roles — but first-year donor retention ~21% and ongoing donor churn remain the core failure point for sustaining that boost.
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chapters (24)
- 0:00Intro
- 0:55Agenda
- 1:39Introductions
- 4:06Setting the Tone
- 5:04Early Pandemic Lessons
- 7:43Data Sources
- 8:55Health Lessons
- 11:04Pandemic Model
- 12:12Model View
- 16:33Covid vs Generosity
- 17:53Takeaways
- 19:22Waves of Lessons
- 21:04Masks Worked
- 22:01Vaccines Worked
- 24:30Retained Donors
- 25:21Money
- 26:35Retention
- 27:44Patterning
- 29:01Future
- 30:39Health Equity
- 31:48India vs Israel
- 32:22Online Giving
- 34:37Washington Giving
- 35:22Going Digital
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