ABC Of Product Strategy
summary
Argues that product strategy is an ongoing process that connects vision to product, not just a roadmap item, and that it belongs between product management and product marketing. Uses data analytics, A/B testing, user funnel optimization, UX design and data science projects as primary tools; manages a team of data analysts and builds product roadmaps for Fox and Fox Sports. Claims bottom-up decision structures outperform top-down for strategy, recommends either a dedicated strategist or empowering PMs to own initiatives rather than just features.
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chapters (7)
- 0:00Introduction and speaker intro
- 2:13Why product strategy matters
- 5:42Product strategy in company structure
- 9:58Top-down vs bottom-up product development
- 14:10The three layers of product work
- 23:07Core value and augmented features
- 34:36Quick tip on problem vs solution time
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