How Air Miles drives end-to-end marketing solutions
summary
AIR MILES builds PRECISION™ as an ensemble AI recommender (logistic regression, market-basket, collaborative filtering and deep learning) that scales to millions of Collectors and hundreds of SKUs, serves personalized product-offer emails, and measures impact with a two-point test vs control method using stratified random samples and a year-long universal control group. Campaign results show ~4% sales-per-collector and ~14% lift with $4–$5 incremental sales per targeted Collector, dashboards in Tableau/Looker (panorama / airmiles.ai) and SSO enable automated partner reporting and ROI calculation.
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chapters (8)
- 0:00Introduction to Air Miles
- 4:20Precision recommendation engine
- 11:21Measuring campaign performance
- 14:29Control group methodology
- 18:20Long-term strategy evaluation
- 22:35Automated reporting evolution
- 25:26Panorama analytics platform
- 27:32Q&A and closing remarks
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