Data health for customer 360
summary
Companies report 78% of executives struggle to make data driven decisions and Talend frames the gap as data health, a productized approach combining preventative measures, automated transformations, governance and monitoring. Customers use Talend for automated data quality scoring and cleansing: Globe Telecom moves quality scoring from monthly to daily and achieves a 30% reduction in cost per lead, 13% higher conversions and 80% higher CTR Air France KLM powers tens of millions of unified customer experiences SSQ cuts project delivery from 12 months to 3 weeks.
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chapters (14)
- 0:00Introduction
- 1:17Digital transformation
- 2:18Media examples
- 3:17Data challenges
- 5:07Data health definition
- 7:05Data health analogy
- 11:31Data health vs data quality and data trust
- 14:31Globe Telecom
- 17:01Air France KLM
- 18:57SQ Insurance
- 20:33What is data health
- 22:05Data health for other areas
- 22:44Data health for customer 360
- 23:09Outro
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