Big data changes customer engagement: Is your MarTech ready?
summary
Claims that real-time, in-stream analytics become mandatory: 76% of marketers expect a hybrid digital/physical model, 66% expect smart machines to make most near‑term customer decisions, and AR/VR/wearable adoption jumps (63–78% expecting use within a year or two). Martech must include streaming analytics applied in-flight, persistent real-time profiles, and a real-time decisioning engine plus a single multi‑channel engagement hub. Concrete builds: Vail’s RFID-enabled resort passes track location and preferences to personalize offers successfully; Home Depot reports 2–3× conversion lifts from AR product views and Shopify/Build.com show fewer returns.
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chapters (5)
- 0:00Start
- 3:27What Is Changing about Customer Engagement
- 6:40The Augmented Reality Virtual Reality World
- 15:30Streaming Data
- 19:18Martech Components
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