Going Global and Crossing Borders with APIs
summary
Xero makes its API free and supports over 700+ apps in a marketplace that drives retention (users are 33% less likely to leave when using one app, 66% with two). Developers get instant access to production via a demo company and a new bank feeds API for pushing statement data. Integrations must pass certification before promotion; regional design lets partners list in multiple markets (65% expand beyond their home region), though payroll exposed four incompatible APIs.
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chapters (5)
- 0:00Start
- 0:09James Coleman from Xero
- 0:51About Xero
- 9:18Providing Market Opportunity
- 11:33Fostered Global Partnerships
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