Growing an app ecosystem in Asia
summary
Xero describes concrete outcomes: an open API enables third parties to build government tax integrations (OnlinePajak in Indonesia) and payroll connections, growing to 700 vetted partners and 50,000 developers and serving 1.7 million businesses across 180 countries. Growth follows channels and tools: accountant partnerships drive 85% of revenue, a marketplace and discovery features push apps to users, and local offices in Singapore and Hong Kong convert connections into real integrations and events.
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chapters (15)
- 0:00Start
- 5:15Delivering an API Program at scale
- 6:06Journey of discovery...
- 7:31Platforms beat products
- 11:11Where we are investing
- 13:04Growing innovation on our platform
- 15:40Marketing tools
- 18:23App Marketplace
- 19:31Discoverability
- 19:56Business advisory
- 21:02In app recommendations
- 21:23Partner Portal
- 21:59Platforms become ecosystems when everyone benefits
- 23:21Advisors are the most trusted business advisor for SMB's
- 25:09Why don't advisors recommend apps?
