Searching for scale through API's
summary
Argues that pure SaaS fails in tightly regulated fintech because localization constraints and one‑size‑fits‑all deployments block sales across markets; starts with custom integrations, runs 5–6 pilots to learn common features, then refactors into micro‑services and exposes composable APIs. Lists concrete building blocks used (payments, ML, analytics, digital signatures, chatbots) and points to a Stripe model outcome: small utility APIs embedded in high‑volume platforms drive real scale and multi‑year deals.
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chapters (13)
- 0:00Introduction
- 1:57Software as a Service
- 2:45Single codebase
- 3:40Reality
- 4:52Technology company
- 5:39Software service
- 6:09APIs
- 6:46Selling the menu
- 7:30Localization
- 8:18Personalization
- 9:18New way of doing things
- 11:34Gartner Hype Cycle
- 16:20Unicorn Territory
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