Apidays Virtual Helsinki - Geir Sjurseth, Google Cloud
summary
Argues that API productization with Apigee turns backend services into marketable products, citing Google’s network handling 10 billion API calls per second and the 5-5-5 rule for developer onboarding. Shows concrete wins: a global pizza chain (16,100 stores, $14B 2018) launches 20 ordering channels, hits 117% revenue lift and 65% digital sales; banks using open APIs climb regional rankings. Recommends developer portals, monetization/profit‑sharing, and fixing missing‑data blind spots à la Abraham Wald.
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chapters (28)
- 0:00Introduction
- 2:28Are we in the age of assistance
- 2:54Digital value chain
- 3:59Traditional linear value chain
- 4:29The whole world has been disrupted
- 5:17Impact on market cap
- 6:16Abraham Vault
- 6:44survivorship bias
- 10:04ecosystem player
- 10:43virtuous cycle
- 11:34api calls
- 12:12customer quote
- 12:45developer portal
- 13:28api evangelism
- 13:56monitor performance
- 14:07business value
- 14:40manage iteration
- 15:12monetization
- 16:01digital ecosystems
- 16:23digital journeys
- 17:19economic differences
- 17:55Apifirst approach
- 18:56Api economy
- 20:09Different payoffs
- 20:34One example
- 20:57Digital ordering
- 21:16New tools
- 22:10Brand recognition
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