Why your API portal is so bad and what you can do about it
summary
Claims that most portals show extremely low external signups and often only internal or contractor logins, onboarding can take over a week, and developer-targeted APIs should let a dev be productive in 5–10 minutes. Fixes: replace developer-only UX with a customer-first marketplace (product catalog, subscription pricing, videos), integrate SSO/CRM and invoicing, support team/org keys and contract-specific documentation, and invite developers after paperwork. A vendor-agnostic portal built on OpenAPI hooks is in early adopter testing with three customers.
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