Prototyping at Booking.com: Lessons & Failures
summary
Booking.com builds a partner site builder that syncs property data in <60s and initially ships as a lean MVP but finds 50% churn on first MVP because partners reject the default preview and want brand control. Research in labs, market offices and support logs drives a pivot to a three-step onboarding with on-product flow that removes emails and adds a second MVP with choose themes fonts colors which raises activation and retention.
AI-written summary · about
chapters (4)
related talks
28mExperimenting your way to a better product
29m“This Design Sucks”& anecdotes from launching a travel app in Indonesia
40mDesigned to Learn
38mpresentation
15mA/B Testing: Test Your Own Hypotheses & Prepare to be Wrong
43mDesigning the Right Product
50mLean Design in Practice
57mEthical Design: Is it possible?