UX & Marketing, You’re More Alike than You Think
summary
UX is younger than marketing — the phrase UX term 2003 contrasts with agencies that ran research and studios for decades: Ogilvy sets up in‑house research 1952 to feed creative strategy, Unimark’s studio manager role performs what is now called design ops, and the British Rail identity manual (1965) acts like a design system. Examples: Pinterest and Airbnb open‑source design ops tools; agencies combine art and copy since BBdo, showing multidisciplinary teams scale and work.
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chapters (7)
- 0:00Introduction
- 1:56Learning from history
- 6:12Design operations
- 10:07Research and strategy
- 13:21UX writing and collaboration
- 16:58Design systems as platforms
- 21:12Conclusion
