Levels of Superhero analytics
summary
Begins with concrete levels from level 0 to level 3 and what each actually measures: level 0 is vanity MAU/DAU, level 1 breaks MRR into expansion/reactivation/contraction and tracks CAC, payback period and LTV:CAC over 3; level 2 instruments funnel tests and an AHA metric for activation; level 3 runs hourly cohort analysis, data quality reports and churn scoring that retrains predictions weekly. Practical rules, surprising cuts of MRR, and examples of what to test and fix.
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chapters (12)
- 0:00Introduction to analytics
- 1:50What is superhero analytics
- 2:55From data to insight advantage
- 4:00Types of insight-driven companies
- 5:47Building an insight-driven team
- 9:23Levels of analytics explained
- 9:44Level 0: Basic metrics
- 11:09Level 1: What happened
- 15:08Level 2: Conversions and testing
- 18:00Level 3: Cohort analysis
- 20:57Summary and key takeaways
- 22:28Q&A and closing remarks
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