Adyen’s journey from start-up to IPO
summary
Claims that one out of ten payments fail and that scaling globally needs a single connection drive the story, with a concrete pivot in 2011 when Adyen adds a Visa/Mastercard acquiring license (2011) and moves from gateway to full‑stack acquiring. All core infrastructure is built in‑house with no third parties, serving global customers and growing to roughly a thousand employees before a major 2018 IPO. Culture uses an eight‑line Adyen formula, single P&L across hubs, and relentless focus on speed and data.
AI-written summary · about
chapters (7)
- 0:00Why do you start a company
- 1:38What do you do
- 2:05Early days
- 3:12Growth phase
- 4:10Marketing and design
- 5:03What did you do differently
- 7:02How do you attract the best people
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