Decentralised Social Media Initiatives within European Public Service Media
summary
A survey of European public service media finds active Mastodon accounts on 7 organizations in 4 countries after 2023 pilots by BBC and ZDF, with most accounts run from R&D teams; the largest account is Tagesschau 70,000 vs X 5 million, and one pilot in the Netherlands quits after six months due to lack of followers. Mastodon uses ActivityPub since 2017, practitioners report operational challenges and limited reach, and decentralized protocols are framed as a practical starting point for a public service internet.
AI-written summary · about
chapters (4)
- 0:00Introduction and background
- 3:58Twitter acquisition and decentralization need
- 10:15Public service media transformation
- 13:49Conclusion and future outlook
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