How We Built a Unified Ecosystem Customer Profile at MTS
summary
MTS built a unified ecosystem customer profile that aggregates data across multiple industries (telecom, fintech, carsharing, streaming, music, travel, etc.) to centralize customer information and behavioral data. The project focuses on collecting, linking, and using those cross-service data points as a single source of truth to support business processes across the ecosystem.
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chapters (9)
- 0:00Introduction
- 2:11Customer Data Products
- 7:45Golden Record structure
- 19:20Operational customer profile
- 27:40Analytical customer profile
- 33:18Probabilistic customer profile
- 35:02Infrastructure and hardware
- 36:49Summary
- 37:57Q&A
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