Evolution of IVI’s Home Page, Video Verticalization and Personalization
summary
Describes how a major Russian streaming service redesigned its homepage from a static page to a dynamic, personalized video feed. Covers the vertical video format, the personalization pipeline and associated complex business logic used to serve high-load components of the service.
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chapters (9)
- 0:00Introduction
- 1:30Content moments
- 3:15Mobile video verticals
- 9:21Storing moments
- 12:14Personalization
- 15:45Homepage evolution
- 20:24Infinite scrolling
- 27:19Performance optimization
- 28:03Q&A
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