ASA & CPP Playbook for Mobile Game
summary
AppTweak outlines a concrete ASA + CPP workflow: use Apple Search Ads for keyword-led generic campaign segmentation by user intent, run CPPs as alternative landing pages, and measure with pre/post funnel lifts. Atlas AI is trained on 20 million keywords, 6 million apps to surface targets. Data on the top 50 games shows card, casino and puzzle titles use most CPPs; high‑revenue games can absorb creative and ASA costs, while RPG/adventure adoption lags. Examples: Empire & Puzzles; Solitaire Cash; Mech Arena; Animation Throwdown.
AI-written summary · about
chapters (7)
- 0:00ASA and CPP for mobile games
- 2:28Apple Search Ads setup
- 5:17Custom Product Pages basics
- 7:03CPP benefits and use cases
- 8:48CPP usage statistics
- 10:57CPP examples in mobile games
- 16:32Q&A
related talks
34mHow Mobile Games Can Leverage ASO for Post IDFA User Acquisition
40mSmart Strategies for Growing Your App Business with Ads
53mWin at the start: increase the search traffic of the game application not only thanks to ASO
21mMonetisation Trends & Tips for 2020
26mFocus on Apple Ads, break the new era of app growth
17mHypercasual Games - A Complete Ad Strategy Analysis
46mGoogle Ads Checklist: everything you need before launching your game
57mGrow your game profitably - Optimal Paid User Acquisition