Monetisation masterminds
summary
Panel claims that showing rewarded video to payers increases revenue, reporting rewarded eCPMs around $20–25 on US iOS and warning that offering only one reward type can leave 65–70% revenue on the table. Recommended stack: 5+ ad networks (7–9 on high‑volume iOS titles) with mediation, use first‑impression or first‑position deals and eCPM floors, and combine demand partners like AdMob, HyperMX and niche exchanges. Use analytics and messaging tools (DeltaDNA, Leanplum) and control your own data via SpeedPanel-style polling for faster decisions.
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chapters (13)
- 0:00Introduction
- 1:48Ad monetisation mistakes
- 4:46Game ads in inventory
- 7:20Choosing ad networks
- 10:56Rewarded video eCPMs
- 12:22First impression deals
- 14:48Rewarded video and retention
- 15:59In-app purchases vs ads
- 19:17User segmentation
- 21:49Messaging offers and ads
- 23:17Episode monetisation
- 24:42Ad monetisation best practices
- 26:29Q&A
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