How to design annuities for your mobile game
summary
Sell a large coin bundle up front and drip it daily over a fixed window so planners buy where impulse offers fail, using existing daily login code and ML segmentation where available. Target duration 28 days (14–28 acceptable), price the bundle at a substantial discount (roughly 1/5 to 1/3 price of equivalent store buys), pick daily amounts between current free login and average daily spend, make availability intermittent, and prevent stacking so annuities convert grinders and boost retention without cannibalizing IAPs.
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chapters (14)
- 0:00Intro
- 1:15Background
- 3:20Inspiration
- 4:35Daily login rewards
- 6:05Nitro Nation
- 6:55How to design annuities
- 8:00Key requirements
- 9:27Simple annuity
- 9:37Get you know
- 11:02Maximum value
- 14:12Pricing
- 16:15Example
- 17:27Resources
- 18:09Conclusion
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