State of Mobile Gaming 2024
summary
data.ai (formerly App Annie) presents the State of Mobile 2024 findings using Game IQ taxonomy and a Mobile Performance Score; global game downloads slightly fall to ~88 billion (-2%) while excluding China consumer spend rises +4%, ad spend hits $362B and total hours rise ~7% to ~500B. Weekly metrics are ~1.1B downloads and $1.5B spend. Thirteen apps cross $1B annual spend, ~1,500 apps exceed $10M, RPG and strategy account for ~48% of spend with RPG ~ $24.5B, and breakout hits include Monopoly Go and Royal Match.
AI-written summary · about
chapters (13)
- 0:00Introduction
- 1:56Data AI market intelligence
- 3:002023 download trends
- 4:01Consumer spend trends
- 5:05Ad spend and hours spent
- 6:30Weekly downloads and spend
- 7:35Top games with strong IP
- 8:17Billion dollar club milestones
- 9:42Genre performance decline
- 11:47Genre spend breakdown
- 13:56Performance score top games
- 15:442024 spend growth predictions
- 16:49Data AI resources
