Uplifting Ad Monetisation via Brand and Programmatic Campaigns in MENA
summary
Ad revenue in MENA shifts toward brand programmatic: reported network data shows brand buys serve ~42% of impressions but drive ~60% of revenue, with $10–$15 CPM for brand versus ~$5–$10 for performance. Rewarded video shows big lifts (reported ~3x awareness, ~6x consideration, ~17x purchase signals). Practical levers: implement header bidding and ads.txt verification, offer smart floors and supply‑side deals, diversify mediation (AdMob, Applinaire, ironSource) and prioritize completed‑video metrics to capture higher CPM demand.
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chapters (7)
- 0:00MENA ad monetisation growth
- 1:13Brands shift to gaming ads
- 3:44Brand vs performance revenue
- 8:10AdColony monetisation models
- 12:25Header bidding solutions
- 15:45Brand safety and transparency
- 17:29Q&A
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