Monetisation Beyond Ads - Tips and Tricks on How to use Unity Monetisation Products
summary
Claims that paid UA outperforms purely organic channels by letting users see gameplay before install and that paid + organic work together; cites top-grossing apps averaging five years on charts and ROI-driven bidding where one cohort yields 75% return while another with a $14 bid loses money. Describes tools: Audience Pinpointer (per-user ML bidding), acquisitions like DeltaDNA and Chili Connect, a new banner SDK and exclusive Unity integration to avoid extra SDKs, and scale metrics: 1.7 billion devices reach, 10.5 billion ads/month and 8.8 billion minutes/day.
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chapters (7)
- 0:00Start
- 2:38Examples of Awareness Tactics
- 11:09Summary
- 13:30Current Ads Structure
- 16:03Analyzing Add Metrics
- 18:15Data Protection
- 25:16Ads in Vr
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