Panel: New Ad Formats - The Next Generation
summary
Panel lists concrete outcomes: playable and rewarded full‑screen ads lift CPMs, AudioMob shows 20+ CPM audio ads in right games, Wooga reports 20–35% ARPDAU uplift after adding rewarded/playable units, in‑game billboards and dynamic placements run programmatically, in‑game help videos reduce churn by keeping stuck players, mediation and MMPS remain supported, and most vendors are already contextual‑first for the post‑IDFA world. Watch if you want implementation data, SDK costs, exact lift numbers and which genres these formats actually work in.
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chapters (12)
- 0:00Start
- 0:22New Ad Formats the Next Generation
- 1:57Introduction
- 2:14David Rosenberg
- 3:20In-Game Advertising
- 3:37Audio Mob
- 4:02What Steps Should We as Studios and What Ships Developers Take To Sort of Research and Identify Which Type of Ad Solution Is Is the Right One for Them
- 9:45Effect on Retention
- 10:56In-Game Help Video
- 41:58Development Platforms
- 44:09Ar and Vr
- 46:17Educating the Market
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