Rewards Unlocked: Accelerating Game Growth with Rewarding User Experiences
summary
Claims that rewarded user acquisition scales and improves retention by buying engagements not installs supported with Unity data showing offer wall drives higher Day 0–30 retention, represents ~20% of Android spend, and that a webbased iOS beta called Unity Rewards (75 advertisers live) yields ~3x Day7 ROAS versus Android. The stack uses Tapjoy style CPE offers, multi‑reward and daily rewards formats to trade microtasks for in‑app currency, and Unity reports this approach increases quality and scale for ad‑monetized casual and midcore titles.
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chapters (12)
- 0:00Rewarded user experiences
- 1:09Rewarded UA channels growth
- 2:32Traditional UA challenges
- 3:37Unity rewarded distribution
- 5:27Why rewarded UA grew
- 7:56Offer walls in monetization
- 9:19Offer wall economics
- 10:20Offer wall campaigns evolution
- 11:46Offer walls future growth
- 12:28Unity Rewards iOS expansion
- 13:36Rewarded space next steps
- 14:18Q&A
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