How to Actually Succeed With D2C Web Shops for Mobile Games.
summary
Direct-to-consumer web shops let mobile publishers take payments off-platform (use a merchant of record like FastSpring), map purchases back into the game, and recruit VIPs via creator codes and social/Discord outreach (Nexus.gg-style creator programs). iOS forbids in-game steering while Android allows side-loading; target a small percentage of VIPs (often ~2%) to capture outsized revenue (examples cite ~23%+ of total revenue off-platform) by offering 10–15% bonus value, exclusive bundles, and localized payment methods.
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chapters (9)
- 0:00D2C web shops intro
- 5:25Why D2C now
- 12:47Core requirements for D2C
- 17:02Player-friendly shop design
- 22:42Creator programs for D2C
- 29:01Driving players to D2C
- 33:36VIP programs with D2C
- 36:41Transitioning to D2C purchases
- 37:21D2C revenue expectations
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