Superstar Session: Performance Marketing on PC & Console
summary
AppsFlyer launches AppsFlyer PC & console attribution so ads can be measured on big screens and revenue shows PC+console now nearly equals mobile. Developers split into three game models: free-to-play live service, legacy premium, hybrid and must pick metrics accordingly—installs for premium, purchase and event-level LTV for live service. Attribution already works via SDKs and server-to-server post-install attribution, and inventory is evolving: think CTV strong in US, IAA in-game placements, and Google Play for PC as a simple porting entry.
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