Panel: The Gold Pot: The Best Ways to Grow Your Revenue in New Markets.
summary
Counts show MENA, Saudi, Brazil, Indonesia and parts of Southeast Asia as the biggest near-term opportunities; benchmarks use Sensor Tower/SimilarWeb-style research and local retention data to choose targets. One game reaches top 10 grossing in Brazil after heavy local content and partnerships; a picture‑puzzle in MENA lifts retention above targets once images, Ramadan events and Arabic localization land, and revenue improves when the team doubles down on ads — later adding audio ads improves revenue. Half‑done localization and no local partners usually fail.
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chapters (13)
- 0:00Revenue growth in new markets
- 1:06Panelist introductions
- 4:58Perils of new markets
- 8:30Localization and culturalization
- 13:24Community in emerging markets
- 15:29Monetization strategies
- 19:06Platform focus in emerging markets
- 20:30Success in Brazil and MENA
- 24:45Markets to watch
- 29:23Balancing localization
- 31:49Building partnerships
- 34:39Advice for new markets
- 36:45Closing and Q&A