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Panel: Where is the Money at in M&A?

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Analysis of Jan 2020–Mar 2021 shows roughly 83% of acquisition value flowing to studios that self‑publish, not those reliant on third‑party publishers; buyers pay up for in‑house UA, live‑ops and IP that prove recurring revenue. Public consolidators prefer autonomous studios that plug into a distributed collaboration model (Stillfront reports ~75 studio collaborations). Financing shapes choices too: Pollen VC offers revolving credit lines up to 4x monthly revenue for UA, so founders weigh debt vs mega equity rounds.

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