D2C In 2026: Global Growth In Web Stores
summary
Current D2C reality: steering to web stores in the United States is allowed and fee-free today, but Google now requires enrollment in an external content links API to link out on Android. Proposed Epic‑Google terms introduce a 5% billing fee plus a 20% platform fee (25% for older installs) with a 24‑hour attribution window for linked purchases; subscriptions and the first $1M get lower rates. Recommended playbook: build a web store, migrate players once, then rely on off‑app channels (email, social, blog) to avoid repeat platform fees.
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chapters (10)
- 0:00D2C growth in web stores
- 1:04Direct-to-consumer monetization
- 3:56US web store urgency
- 5:01Global regulatory trends
- 8:11Epic vs Google settlement
- 12:28New platform fee structures
- 15:11Avoiding fees organically
- 18:00Invest in web stores
- 20:47D2C growth strategies
- 21:09Summary
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