PNSQC 2013 - Valerie Berset-Price
summary
Argues that Agile’s U.S.-rooted values clash with national cultures and that national culture “trumps strategy,” citing seven cultural dimensions, the Richard Lewis typology, and cultural neuroscience evidence showing brain wiring differences. Recommends concrete fixes: run cultural DNA onboarding, fund travel for face‑to‑face ambassadorships, require webcams for richer nonverbal cues, build a team lexicon and definition of done, hire mid‑career buffers between senior onshore and junior offshore staff, and size teams small; these steps reduce churn and raise performance.
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chapters (12)
- 0:00Start
- 14:11WHAT IS CORPORATE CULTURE?
- 35:37WHAT IS CULTURAL NEUROSCIENCE?
- 39:05ENGRAINED CULTURAL BEHAVIORS
- 42:13MULTI-CULTURAL TEAM
- 43:49CULTURAL ANCHORAGE
- 45:14RESPECT WITHIN CULTURES
- 52:25LISTENING HABITS
- 55:19NATIONAL COMMUNICATION PATTERNS
- 58:51Leadership style
- 59:16CONCEPTS OF TIME
- 59:52MEETINGS
