Reaching players in new territories

on YouTube ↗42m

" summary

Five companies report concrete practices and results: Gameloft localizes into 16 languages and adds region-specific events; Game Insight runs dozens of live titles across 250M players; Playscape cites 70M downloads; one title reaches 50% day one retention in Japan with monetization twice US levels. Methods include local customer support as QA, AB-testing multiple translators, Crowdin community strings, localized in-game images, selective VO localization, and targeting Indonesia, Turkey, Brazil, Middle East and India next.

AI-written summary · about

" chapters (6)

1. 0:00Start
2. 7:15get local customer support on the ground
3. 21:29localize your game
4. 22:07localize the game for top ten languages
5. 27:33localize the business model
6. 39:01rolling out prepaid cards with general availability

" related talks

• 24mINDIES ON ANDROID: SURVIVAL AND SUCCEEDING GUIDEAlexey Izvalov · droidcon Berlin 2018
• 41mBuilding Android Apps for a Global AudienceFabrice Di Meglio, Yiwen Zhan · Google I/O 2013
• 16mIntroductionDan Galpin · Android Game Developer Summit 2018
• 39mLevel Up Your Android GameDan Galpin, Koh Kim · Google I/O 2013
• 48mTips for Multilingual Support in 17 Countrieskonifar · DroidKaigi 2016
• 40mWhat's new for Developers in Google PlayRiccardo Govoni, Ellie Powers, Miles Barr · Google I/O 2013
• 41mMaking Money on Google PlayBob Meese, Ibrahim Elbouchikhi · Google I/O 2013
• 37mNew and advanced Google Play tools for game developersJonathan Cheung, David Wiesenfeld, Ignacio Monereo · Google I/O 2018