Engage users: Convert installs to active users
summary
Focuses on concrete levers: implement Android intents/app indexing so other apps and search open content directly, use Google Sign In (41% sign-in rate cited) to capture identity without friction, and extend UI with rich notifications, widgets and Wear/Chromecast integrations. Any.do achieves ~40% of opens via OS extensions instead of the icon. musiXmatch rolls out intents + notifications + cross‑device players and sees ~2x daily active users, ~4x streaming events and ~2x longer sessions across millions of users.
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chapters (9)
- 0:00Start
- 1:02Engagement is everything
- 6:28App indexing
- 8:09Identity
- 10:31Rich notifications
- 12:43Notifications and other Android features
- 15:39Cross-platform user experience
- 18:06Optimizing for engagement pays off
- 18:28Recap: A model for engagement
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