Surviving the Dragon's Den

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" summary

A small company builds digital‑hybrid tabletop games that weave printed boxes, fake websites, WhatsApp/text interactions and phone calls into escape‑room puzzles, wins Best Digital Hybrid at UK Games Expo 2022, sells about 30,000 copies, raises over £300k via Kickstarter, secures an Innovate UK grant, and gets an appearance on Dragons' Den (offered £75,000 but no final deal); TV exposure causes a single‑hour sales spike comparable to a whole Christmas month while Brexit and US shipping tariffs force creative pivots.

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" chapters (34)

1. 0:00Introduction
2. 0:49Meet Dan and Detective Society
3. 1:31Founding during COVID
4. 2:34Digital hybrid games
5. 4:58How they work
6. 8:10Examples
7. 10:13Early digital experiences
8. 11:36Starting with pub games
9. 14:28Surviving COVID and hurdles
10. 17:38Brexit impact
11. 19:03US tariffs and shipping
12. 20:26Building resilience
13. 21:28Unconventional fundraising
14. 22:54UK grants
15. 25:01Kickstarter funding
16. 26:45Kickstarter tips
17. 27:50Appearing on Dragon's Den
18. 29:16Filming reality
19. 30:19Post-show challenges
20. 31:47Impact on sales
21. 33:08Fictional museum marketing
22. 36:22Immersive digital games
23. 37:04Alternative revenue
24. 39:13Five years key takeaways
25. 41:00Q&A begins
26. 42:05UK grants terms
27. 43:32Concept to success time
28. 45:42Detective Society income
29. 47:04Kickstarter role
30. 49:49Live game plans
31. 51:12Player base and distribution
32. 52:14Player metrics solutions
33. 53:57Replayability pricing
34. 55:21Final Q&A dinosaur game