Current State of Crowdfunding and How to Build A Community

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" summary

Kickstarter reports 43,500 successful games and $2.6B pledged overall, with 2024 as the biggest year for successes (500+ funded games, ~$26M) and 2025 year-to-date showing 1,323 launches, 313 successes, ~$17.5M and ~275,000 backers. Campaign mechanics include pre-launch pages (up to a year), pledge managers, late pledges and in-house performance marketing; creators should plan fulfillment, avoid unknown physical manufacturing costs, target 20% of followers convert immediately and design rewards around $100 tier generates most revenue.

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" chapters (26)

1. 0:00Crowdfunding and Kickstarter intro
2. 1:28Speaker and Kickstarter overview
3. 3:13Kickstarter funding model
4. 5:19Kickstarter stats and games data
5. 7:05Notable game campaigns
6. 9:13Standout campaigns and rewards
7. 13:47Building community for success
8. 16:15Community engagement and Discord
9. 16:58Campaign basics and platform
10. 19:24Pre-launch pages and timeline
11. 20:27Fulfillment and storytelling
12. 21:52Designing campaign page
13. 25:07Effective campaign video
14. 26:12Reward tiers and incentives
15. 27:20Audience outreach strategies
16. 28:03Pre-launch communities and emails
17. 29:07Engaging Kickstarter and press
18. 30:31Paid media and advertising
19. 30:52Campaign updates and communication
20. 44:01Crowdfunding trends over time
21. 51:08Backer expectations and transparency
22. 53:17Successful game types and trends
23. 54:21Crowdfunding supplement to funding
24. 56:05Lessons for new developers
25. 57:09Steam NextFest integration
26. 59:40Q&A