Finding the Right Publishing Partner for Your Game
Talkat IndieGameBusiness Deep Dive: Building Strong Publishing Partnerships 2026 · on Wednesday, 2026-05-27·
summary
Breaks down concrete signals and numbers: you need a playable demo, a Steam page and wishlists before outreach, and publishers accept under <1% chance of offers so plan to self-publish. Describes three tiers of indie publishers, warns about 200% recoup and predatory clauses, and favors regional shows over GDC for meetings. Mandates legal review ($250–$2,000), prefers day one rev share, flags IP grabs and “right of last match” as deal killers.
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chapters (10)
- 0:00Introduction
- 3:19Publisher ecosystem
- 12:33Finding the right publisher
- 23:44Finding publishers online
- 30:30Ready to pitch
- 33:59Due diligence
- 40:01Red flags
- 45:15Negotiating contracts
- 51:55When to walk away
- 54:22Q&A
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