Winning strategies for digital inclusion
summary
Explains four actionable tactics: prioritize real people over checklists by recruiting diverse disabled testers and using structured negotiation instead of lawsuits; build trust through small-value interactions, brown‑bag sessions and monthly newsletters; use storytelling with concrete wins (e.g., first five talking ATMs celebrated en route to 18,000 deployed) to humanize needs; and create rituals—accessibility statements, regular usability tests with disabled users, measurable “definition of done” checks—so improvements stick and scale.
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chapters (6)
- 0:00Intro
- 2:46Recognise People
- 13:37Build Relationships
- 23:41Tell Stories
- 31:21Build Culture
- 40:31Let's chat
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