The Democratization of Content
summary
Built a video show called Wine Library TV starting in 2006 and uses simple on-camera wine reviews plus web distribution to turn a small store into a national brand, growing revenue from a few million to $60 million and disrupting the category in 24 months. Claims this model predates Twitter, reaches hundreds of thousands of daily viewers—more than Wine Spectator and Robert Parker combined—and argues social platforms and transparency now decide marketing and even election outcomes.
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