Using Social Media as a Strategic Communication Tool
summary
Department of Defense changes policy from blocking social sites to open access and builds a field-run public site for the NATO Training Mission that costs $50 to register and uses Joomla plus YouTube Flickr and Twitter, serves content in Dari and Pashto alongside English, tracks visitors and reaches the Afghan diaspora, proves small teams in theater can deploy effective platforms, stresses secure internal hubs for coordination and prefers dot mil credibility for official outlets.
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chapters (11)
- 0:00Social media at Defense Dept
- 1:05Outdated social media policies
- 2:32Field-created websites
- 5:02Why social media matters
- 6:25Asymmetric warfare demands asymmetric comms
- 7:47Strategic communication in Obama admin
- 8:15Q&A on intelligence community
- 10:42Defense platforms user-focused
- 12:07Scale of Defense Dept comms
- 12:49Dot mil vs dot com
- 14:36Open sourcing in gov tech
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