You've Been Scienced: Communicating Military Science...
summary
Department of Defense launches Armed with Science in January 2009 and runs a weekly Blog Talk Radio webcast plus a Twitter account and blog to demystify military R&D. Core claim: apply scientific practice to social media by share the responsibility, running controlled experiments (measure, change, measure), and insisting on authenticity. Examples: a Major blogging from Antarctica, a colonel who discussed energy tech on the podcast and later becomes a big Jeopardy winner — formats and audience feedback drive content changes that demonstrably increase engagement.
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chapters (5)
- 0:00The science image problem
- 1:44Armed with science project
- 2:29Sharing responsibility
- 3:13Experimentation in practice
- 3:58Authenticity and conclusion
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