Integrated Marketing Winners: Skip Theoretical Bullshi*t & Show me MONEY
summary
Case studies show exact outcomes: an integrated SEO program for a public‑safety SaaS delivers 599 high‑quality SEO leads, $3.68M pipeline, recurring $2.6M and roughly $6M lift from a ~$30k engagement; a retail cabinets campaign targets 40–54 homeowners, charges $175k for six months, and hits $2.4M revenue versus a $2M goal with ~3x ROI. Techniques include AI audience expansion with ChatGPT prompts, a localization tool handling 500 cultural variables, Playwright/Python crawling, and channel tests proving offline sales lift.
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chapters (8)
- 0:00Introduction
- 1:07Why this isn’t typical
- 3:14AimClear’s integrated marketing
- 5:41SEO for emergency SAS
- 16:15Marketers’ AI advantage
- 20:49PPC data offline impact
- 29:47AI tools for marketing
- 34:08Summary
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